Ja/Ja sticker in The Hague

The municipality introduced the Ja/Ja sticker on 1 July 2020. You will still receive unaddressed advertising material if you indicate you would like them by placing a Ja/Ja sticker on your letterbox. The Hague has reversed the earlier system. Previously you received advertising mail without a sticker on your letterbox.

Some forms of unaddressed advertising do not fall under the new measure. For example, free newspapers and letters from the municipality or from a network operator. Have you opted out of receiving advertising material with a Nee/Nee sticker or Nee/Ja sticker? These stickers will remain in force.

What does each sticker mean?

On your letterbox You get
Ja/Ja sticker advertising and free community newspapers
no sticker or the Nee/Ja sticker free community newspapers, no advertising
Nee/Nee sticker no advertising and no free community newspapers

Pick up stickers or order by mail

You can pick up the free stickers as of 2 June at the city district offices in Escamp (Leyweg City Office), Haagse Hout, Laak and Centrum (City Hall Spui). Please note: the information and assistance centres in the city district offices are closed until further notice. You can therefore ask the security officers for the stickers. Would you rather receive the sticker in the mail? Send an email to jajasticker@denhaag.nl.

What is unaddressed advertising?

  • Advertising material you receive without an address label.
  • Leaflets, circulars or letters with the text 'de bewoners van' (‘the occupants of’), without your address.

These leaflets and letters are all seen as unaddressed material. You will therefore only receive them if you have a Ja/Ja sticker on your letterbox.

Report unwanted junk mail

Have you received unwanted unaddressed advertising after 1 July? You can report this to the municipality.

File a complaint

Have there been a lot of complaints about 1 company? The company will first get a warning. As of 1 September 2020 the municipality will start enforcement and can hand out a fine of € 500 for each violation. This fine will apply to advertisers as well as distributors of unwanted advertising material.

Ja/Ja sticker to minimise paper waste

The goal of this new measure is to minimise the amount of paper wasted. Research has shown that an average household in the Netherlands receives approximately 34 kilograms of advertising each year. This is equivalent to about 30 leaflets per week. They often end up being tossed out unread.

You can also view many leaflets online. An overview can be found on the website of Milieu Centraal.

More information

Do you have a question about the Ja/Ja sticker? Send an email to jajasticker@denhaag.nl or contact the municipality.

Published: 13 July 2020Modified: 13 July 2020