The Hague begins international campaign ‘Duik in Den Haag’

Published: 14 November 2017Modified: 15 November 2017

Not everybody knows that The Hague is the only big Dutch city by the sea. The historic city centre is only a stone’s throw from no less than 11 kilometres of beach. This combination makes The Hague one-of-a-kind. From 13 November until March 2018 a TV and internet campaign should make The Hague better known worldwide.

On 13 November the ‘Duik in Den Haag’ (Dive into The Hague) international campaign kicked off. This TV and internet campaign can be seen in the Netherlands, Germany, England and Belgium until March 2018.

Underwater image 'Dive into The Hague'
Underwater image 'Dive into The Hague'

Underwater images

The theme of the campaign is ‘City by the Sea’. Producer Marcel van der Vlugt photographed different locations in The Hague such as the Mauritshuis, Ridderzaal and Passage. He used the giant photos as the background in the studio’s swimming pool in which he took the photos under water.

Also see View the campaign images