VVV Gift Card rises in popularity

The VVV Gift Card (Cadeaubon) is becoming increasingly popular. Sales of the gift card by Den Haag Marketing rose by 2.5% to more than € 6.5 million in 2010 .

The commercial market represented some 70% of the sales and the consumer market approximately 30%. The increase in turnover in The Hague was due to the growth in the number of sales points, from 18 to 50, in The Hague and surrounding region.

The Hague Convention & Visitors Bureau (Den Haag Marketing) aims to have the VVV Gift Card sold in every shopping street and shopping centre in The Hague. At present it is usually sold in book shops and tobacco shops. The number of sales points will be expanded in 2011 as well.

In addition to the VVV Gift Card, Den Haag Marketing also sells the National Dinner Cheque, National Cinema Gift Card, the Bol.com Gift Card and the Theatre and Concert Gift Card. 

You can read about the VVV's products under VVV Tourist Office.